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Please read this article. it explains how the new media is overcoming the weaknesses of the mainstream media and network news.
"As we carve our niche in the California-media landscape, we are finding new ways to reach an audience. If we had one word to describe our distribution model it would be this: flexible. We craft a new distribution strategy for each story we produce, depending on the topic and the intensity of local interest. Many of our stories don't need to be localized at all. They are statewide stories that don't have particularly strong local angles. Our piece this week about campaign donations to Carly Fiorina was one such example.
The story ran on the front page of the San Francisco Chronicle pretty much exactly as it was written by Senior Reporter Lance Williams. That's more of a traditional way that an outside contractor such as California Watch might provide content to a publisher or broadcast outlet. But the way we delivered our school-year package to news partners serves as a nice case study to illustrate some of the new and uncommon ways we are doing business here in our fast-growing newsroom."
This is how we get our news--it starts in the alternative media, the Internet through blogs and web sites. The rest of the news is just press releases and propaganda.
That is why I am working hard to go back to original sources for stories, instead of those found in the formerly mainstream press.
More...
"As we carve our niche in the California-media landscape, we are finding new ways to reach an audience. If we had one word to describe our distribution model it would be this: flexible. We craft a new distribution strategy for each story we produce, depending on the topic and the intensity of local interest. Many of our stories don't need to be localized at all. They are statewide stories that don't have particularly strong local angles. Our piece this week about campaign donations to Carly Fiorina was one such example.
The story ran on the front page of the San Francisco Chronicle pretty much exactly as it was written by Senior Reporter Lance Williams. That's more of a traditional way that an outside contractor such as California Watch might provide content to a publisher or broadcast outlet. But the way we delivered our school-year package to news partners serves as a nice case study to illustrate some of the new and uncommon ways we are doing business here in our fast-growing newsroom."
This is how we get our news--it starts in the alternative media, the Internet through blogs and web sites. The rest of the news is just press releases and propaganda.
That is why I am working hard to go back to original sources for stories, instead of those found in the formerly mainstream press.
More...